Great Coffee Down to A Science

Branding, Visual Identity, Packaging Design

Fazenda, a company known for its commitment (or perhaps obsession) with excellent coffee, recently hired an accomplished master roaster and entered into partnerships with Whole Foods and several popular Boston cafes and restaurants (such as Flour and the Barbara Lynch Group). The only thing missing was a brand that reflected their dedication to producing top-quality coffee.

Role: Lead Designer /  Designed while working with Proverb Agency / Art Direction by Alisa Blanter / Copywriting by Shoki Yashiro / Production by Justin Brown

Brand Identity

In collaboration with my Art Director, we designed a new visual identity for Fazenda that incorporates their bold obsession for quality coffee.

Before/After: Use the handlebar to compare the brand's previous and current identity

Packaging

By utilizing their recent and enhanced rebranding, we redesigned their packaging to create a visually striking appearance across their entire range of products. These products can now be found in Whole Foods stores across the nation.

Are you interested in collaborating?

Ryan Magalhaes
Design Generalist

Over 10 years professional experience working for agencies, startups, small businesses, and large enterprises.

Contact
ryanmagalhaes.design@gmail.com
(508) 951-7321

Ⓒ 2024 Ryan Magalhaes